The Magic Behind The NEW Invati Advanced Ultra Taking On Hair Thinning & Loss

Reduce hair loss in both men and women by 85%* with Aveda’s Invati Ultra Advanced 4-step system. Our latest advancement for thinning hair features our breakthrough follicle vitality complex, which creates a healthy follicle environment to support a healthy hair life cycle.

Breaking Down the Invati Ultra Advanced System

Step 1- Exfoliate
FINE – MEDIUM HAIR exfoliating shampoo: light Gently cleanses and removes pollution and product build-up.
MEDIUM – THICK HAIR exfoliating shampoo: rich Nourishes with added conditioning ingredients and gently cleanses.

Step 2- Thicken

FINE – MEDIUM HAIR thickening conditioner: light Nourishes, strengthens and instantly thickens the look of hair when used with exfoliating shampoo.

MEDIUM – THICK HAIR thickening conditioner: rich Nourishes deeply, strengthens and instantly thickens the look of hair when used with exfoliating shampoo.

Step 3- Revitalize

Revitalizing Scalp Serum. Creates an optimal environment to support healthy-looking hair.

Step 4- Fortify

Fortifying Leave-In Treatment Detangles and adds resilience to the cuticle, protecting from hair fall due to breakage.

Step 5- Style
Invati Ultra Advanced Thickening Foam
Instantly thicken hair by up to 11% (and feel like you have 11,000 more hairs on your head*) with our advanced styling foam for thinning hair. It creates thicker, fuller, more voluminous hair from roots to ends that lasts all day.  This hair foam gives you all-day fullness and flexible, touchable hold without creating build-up or weighing hair down. The formula helps reinforce fragile hair and protects from blow-drying, plus reduces frizz and leaves hair shiny.

The Ingredient Tech Behind Invati Ultra Advanced

The four-step system is structured around the Follicle Vitality Complex, which features three core botanicals:

  • Ethically sourced Eclipta prostrata (false daisy) leaf extract, an Ayurvedic ingredient often called the “king of hair” and which reportedly amplifies cellular vitality
  • Alpinia, a botanical in the ginger family that acts as a powerful antioxidant to protect follicles from physical, heat and other stressors
  • Certified organic ginger root extract, which reduces cellular damage caused by stress and aging, thereby defending the the hair follicle

Invati Ultra Advanced System also features responsibly sourced turmeric root and amla extracts, as well as Aveda’s Pure-fume scents.

All products are manufactured in the United States at Aveda’s headquarters in Blaine, Minnesota.

What Does Invati Ultra Advanced Do?

Per Aveda, key benefits for the new range include:

  • More than 94% naturally derived
  • Vegan
  • Reduces hair loss by 77% (when using the full system)
  • Thickening of hair by 11%, “so you feel like you have 11,000 additional hairs on your head,” per Aveda

Invati Ultra Advanced’s Sustainable Packaging

The Invati Ultra Advanced range features bottles and tubes made with a minimum of 90% post-consumer recycled plastic.

Wisdom for Thinning Hair

“The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,” says Alison Pawlus, Ph.D., Aveda principal scientist and pharmacognosist. “Backed by collaborative studies with the University of Bradford, our pure plant extracts, meticulously selected for potency, tackle thin hair head on, redefining care for thinning hair. With a dedicated team of experts and a commitment to green extraction, we are proud to be at the forefront of hair care.”